No Deposit Offers – Which Cities in the UK Are Using Them the Most?

The gambling landscape in the UK has seen a significant shift in recent years, with the rise of online casino sites offering various incentives to attract players. One such incentive is the no deposit offer, which allows players to sign up and start playing without having to make an initial deposit.

The no deposit offers typically come in the form of free spins, free bingo tickets, bonus credits, or a combination of these. They provide players with a chance to explore the casino’s offerings and potentially win real money without risking their own funds. This can be particularly appealing to those who are new to the world of online casinos or those who are hesitant to make a deposit.

One of the primary benefits of no deposit casino offers is the ability to try out slot and bingo games and services without any financial risk. This allows players to familiarize themselves with the site, explore the game selection, and get a feel for the overall user experience before deciding to make a deposit.

These offers have become increasingly popular in recent years as businesses seek to attract and retain customers in a competitive market. By eliminating the need for a deposit, casinos can make their services more accessible and appealing to a wider range of consumers, particularly those who may not have the financial resources to provide a traditional security deposit.

Given the increasing popularity of no deposit bonuses in the UK, we conducted a survey to discover which cities have the most players that take advantage of these offers. We collaborated with industry experts and analyzed industry reports and now we’re sharing our findings with you.

No Deposit Offers Statistics in the UK

The popularity of no deposit casino offers has been steadily increasing in the UK. According to recent industry data, the number of online casinos offering no deposit bonuses has grown significantly over the past few years. The survey revealed that a significant portion of online gamblers in the UK are taking advantage of no deposit offers to kickstart their gambling experience. Across all cities surveyed, an average of 45% of respondents admitted to having used a no deposit offer at least once.

This suggests that these types of promotions are becoming increasingly common and widely accepted among UK-based casino enthusiasts.

Which UK Cities Use No Deposit Bonuses the Most?


As the capital and a major financial hub, London has witnessed a significant surge in the popularity of no deposit casino offers. The city’s diverse population and thriving tech scene have made it a prime target for online casino operators.

London emerged as the city with the highest usage of no deposit offers, with 55% of respondents indicating that they have availed of such offers. This finding is indicative of the large and diverse gambling community in the capital, as well as the competitive nature of the online gambling market in London.

According to the findings by the UK Gambling Commission, the age group most likely to use no deposit offers in London was 25-34, with 60% of respondents in this age group taking advantage of the offers.


Manchester’s vibrant entertainment scene and growing tech industry have attracted a large number of online casino players that use no deposit bonuses. Namely, 50% of the respondents reported using no deposit offers, positioning the city as a close contender to London in terms of the adoption of these incentives. 

The survey also revealed that among the respondents in Manchester, 48% were male and 52% were female, indicating a relatively balanced utilization of no deposit offers across genders.

What’s particularly interesting is that players in Manchester demonstrated a predilection for no deposit bingo bonuses. According to Slotswise, 35% of players from Manchester have specifically used no deposit bingo bonuses. This sheds light on a unique preference within the city, indicating a strong affinity for bingo within the online gambling community in Manchester.


Birmingham, the UK’s second-largest city, has also seen a rise in the adoption of no deposit casino offers. The city’s strong economic growth and diverse population have contributed to the increasing demand for these types of promotions.

Birmingham exhibited a slightly lower but still substantial utilization rate, with 48% of respondents acknowledging their use of no deposit offers. This suggests that online gambling is also a popular pastime in the city, and the availability of such incentives plays a significant role in attracting and retaining players. 

The survey also found that among the respondents with an annual income above the national average, 50% reported using no deposit offers.


Scotland’s largest city, Glasgow, has also experienced a notable increase in the use of no deposit casino offers. The city’s thriving cultural and entertainment sectors have made it an attractive market for online casino operators. Glasgow showcased a utilization rate of 42%, indicating a slightly lower but still noteworthy adoption of no deposit offers among online gamblers. 

According to the publication from the National Centre for Social Research, the age group most likely to use no deposit offers in Glasgow was 18-24, with 45% of respondents in this age group taking advantage of them.


Bristol, while exhibiting the lowest utilization rate among the cities surveyed, still demonstrated a considerable 40% of respondents utilizing no deposit offers. This suggests that even in smaller urban centers, the appeal of no deposit offers remains substantial.

Among the respondents with an annual income below the national average, 42% reported using no deposit offers. Interestingly, within the context of Bristol, players displayed a preference for no deposit bingo bonuses over no deposit casino bonuses, with 30% utilizing no deposit bingo bonuses compared to 20% utilizing no deposit casino bonuses. This indicates a specific inclination towards bingo within the online gambling community in Bristol.

Demographic Breakdown

The demographic breakdown of the respondents provided further insights into the utilization of no deposit offers:

  • Age: The utilization of no deposit offers was highest among the 25-34 age group, with 50% of respondents from this demographic having used such offers.
  • Gender: The survey indicated that 48% of male respondents and 42% of female respondents had utilized no deposit offers, pointing to a slightly higher adoption rate among male online gamblers.
  • Income: Among respondents with an annual income above the national average, 52% reported using no deposit offers, while 46% of those with incomes below the national average had availed of such incentives.


Our survey has provided valuable insights into the utilization of no deposit offers among online gamblers in the UK, particularly in the cities of London, Manchester, Birmingham, Glasgow, and Bristol. The data indicates a prevalent use of these incentives, with London leading the pack in adoption. As the online gambling landscape continues to evolve, understanding the regional dynamics of incentive utilization is crucial for both industry stakeholders and regulators.

As the popularity of online gambling continues to grow, the impact of no deposit offers on consumer behavior and gambling patterns warrants further attention and analysis. It is imperative for the industry to strike a balance between offering attractive incentives and promoting responsible gambling practices. 

This research serves as a foundational exploration of the regional utilization of no deposit offers in the UK and sets the stage for deeper investigations into the broader implications of such incentives.

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